One of the tags that people sometimes use to help promote their brand is the dog tag. While viewed primarily as a tag used by the armed services, there are a number of variations for this tag that has been used for commercial and fashion purposes. This is where the question as to whether these tags are ideal for use in marketing and advertising comes in.
With so many people using these tags for a number of other purposes other than for military identification, is it a good tag to use for marketing and advertising? Is it worth what you spend on having these made for your company’s promotional needs? Should you consider having custom dog tags made for the purpose of marketing and promoting your brand?
There are many reasons why dog tags are actually a good tool to use for your marketing and promotional needs, and here are some of them:
They are compact – these are very compact but can be very useful to your business since these can actually carry more than just your company name or logo on it. These can also carry your contact information, if you want it to. These tags are ideal for when you want to give people something that they can carry around anywhere without it feeling bulky or heavy.
They are very customizable – when you customize dog tags, you can do more than just choose what to engrave on them. In fact, you can actually choose the marking method you want to use on these. Depending on the type of metal that you use, you can have these embossed, etched, engraved, and even photosensitized. You can also choose the shape these come in, with most people opting for the standard military style dog tag design, but with others choosing a less oval shape for their tags.
They are appealing to many – dog tags are seen by many as something they want to have and can even collect. This is why it is a good marketing and advertising tool. These can be hung from the neck as an accessory, attached to a bag or backpack as a decorative bauble, or added to a keychain. This versatility in turn helps promote your brand, which is what advertising and marketing is all about, which is why having these made for just such a purpose is a great idea.
They are not as expensive as other promotional items – while these are made out of metal and can be customized to carry almost anything you want on it, it is not as expensive as other types of promotional material. Using these to create unique looking keychains or having these made to simply adorn bags will help you promote your brand without breaking your budget.
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